Acqua Di Gio (print layout)

Created For: Art Institute School Assignment

Summary: This is a web banner piece that demonstrates my digital design and typography ability. For this project, the goal was to create web banner as part of an advertisement campaign centered on the product, Acqua di Gio by Giorgio Armani; while supporting the company’s core message of perfection and excellence. In my process, I selected an image of a perfect relationship to reflect the company’s message of perfection by setting the couple as the main focal point, implying this is the benefits of what will happen as a result of using the product. My choice of font style is also appropriate for the goal, because I used a serif font, which creates an established and elegant look for this design. Next, in the hierarchy is the product, Acqua di Gio, which the smallest element of the design. All of this supports my digital design ability and show that I could deliver a very effective web banner. The strength in this piece is the powerful suggestive imagery. If, I were to consider improving upon this design, I would probably fine tune the typography more, because I think there is a slight imbalance in the present design.

My Role: Graphic Designer

Skills Used: Graphic Design, Digital Design, Print

Software Used: Adobe Photoshop

Acqua Di Gio (print layout)