Created For: Art Institute School Assignment
Summary: This is a poster ad piece that demonstrates my digital illustration and typography ability. For this project, the goal was to create a clean and simple poster illustration, based on the industrial era. And, I met this goal with the solution that you see here, because I used very simple shapes that would translate well, visually. In my process, I carefully and thoughtfully, chose shapes that were familiar and visually connected to that particular time period. My choice of media, color, size and style are all appropriate for the goal, because they all aid in telling the story of this period. I also established a visual hierarchy through the use of element positioning and scale. I strategically placed the word “Join” at the highest page position, because the main “Join” message was crafted to get people to join the workforce cause. This supports my digital illustration and typography ability and shows that I have the skill to successfully complete a poster design project. The strength in this piece is its simplicity and how easily it can be visually processed, which is very effective with any advertisement campaign. If, I were to consider improving upon this design, I would probably not change anything, because the piece effectively hits its intended goal and is very powerful in its simplicity.
My Role: Graphic Designer
Skills Used: Graphic Design, Digital Design, Print, Illustration
Software Used: Adobe Illustrator